Coverart for item
The Resource Guide to intellectual property : what it is, how to protect it, how to exploit it, Stephen Johnson ; The Economist

Guide to intellectual property : what it is, how to protect it, how to exploit it, Stephen Johnson ; The Economist

Label
Guide to intellectual property : what it is, how to protect it, how to exploit it
Title
Guide to intellectual property
Title remainder
what it is, how to protect it, how to exploit it
Statement of responsibility
Stephen Johnson ; The Economist
Creator
Contributor
Author
Subject
Language
eng
Summary
"Intellectual property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently underexploited. IP accounts for an estimated $5 trillion of GDP in the United States alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP -- as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors and creative thinkers understand the scope and nature if IP issues, pose the right questions to their advisers and maximise the value from this crucial tangible asset"--Back cover
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Johnson, Stephen
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Economist Newspaper Limited
http://library.link/vocab/subjectName
Intellectual property
Label
Guide to intellectual property : what it is, how to protect it, how to exploit it, Stephen Johnson ; The Economist
Instantiates
Publication
Note
  • Includes bibliographic references and index
  • "The Economist in association with Profile Books Ltd. and Public Affairs"--Title page verso
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
22 cm
Edition
First edition.
Extent
xiv, 337 pages
Isbn
9781610394611
Lccn
2015939618
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn893710045
  • 1479931
Label
Guide to intellectual property : what it is, how to protect it, how to exploit it, Stephen Johnson ; The Economist
Publication
Note
  • Includes bibliographic references and index
  • "The Economist in association with Profile Books Ltd. and Public Affairs"--Title page verso
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
22 cm
Edition
First edition.
Extent
xiv, 337 pages
Isbn
9781610394611
Lccn
2015939618
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn893710045
  • 1479931

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