The Resource Hey, Whipple, squeeze this! : the classic guide to creating great advertising, by Luke Sullivan ; with Sam Bennett, (ebook)

Hey, Whipple, squeeze this! : the classic guide to creating great advertising, by Luke Sullivan ; with Sam Bennett, (ebook)

Label
Hey, Whipple, squeeze this! : the classic guide to creating great advertising
Title
Hey, Whipple, squeeze this!
Title remainder
the classic guide to creating great advertising
Statement of responsibility
by Luke Sullivan ; with Sam Bennett
Creator
Contributor
Subject
Genre
Language
eng
Summary
"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--
Assigning source
Provided by publisher
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Sullivan, Luke
Dewey number
659.13/2
Illustrations
  • illustrations
  • portraits
Index
index present
LC call number
HF5825
LC item number
.S88 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Bennett, Sam
  • NC Live eBook Central
  • ProQuest (Firm)
http://library.link/vocab/subjectName
Advertising copy
Label
Hey, Whipple, squeeze this! : the classic guide to creating great advertising, by Luke Sullivan ; with Sam Bennett, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=818032
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Dimensions
unknown
Edition
4th ed.
Extent
xiii, 386 p.
Form of item
  • online
  • electronic
Other physical details
ill., port.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC818032
  • (MiAaPQ)EBC818032
  • (Au-PeEL)EBL818032
  • (CaPaEBR)ebr10531431
  • (CaONFJC)MIL361938
  • (OCoLC)775301834
Label
Hey, Whipple, squeeze this! : the classic guide to creating great advertising, by Luke Sullivan ; with Sam Bennett, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=818032
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Dimensions
unknown
Edition
4th ed.
Extent
xiii, 386 p.
Form of item
  • online
  • electronic
Other physical details
ill., port.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC818032
  • (MiAaPQ)EBC818032
  • (Au-PeEL)EBL818032
  • (CaPaEBR)ebr10531431
  • (CaONFJC)MIL361938
  • (OCoLC)775301834

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