The Resource How a blog held off the most powerful union in america, Paul Levy, (ebook)

How a blog held off the most powerful union in america, Paul Levy, (ebook)

Label
How a blog held off the most powerful union in america
Title
How a blog held off the most powerful union in america
Statement of responsibility
Paul Levy
Creator
Contributor
Subject
Language
eng
Summary
The decline in private sector unions in America is well documented, but some unions have bucked this trend, most notably the 2.1 million member Service Employees International Union. Its former president liked to say: "We use the power of persuasion first. If it doesn't work, we try the persuasion of power." The targets of SEIU's corporate campaigns find themselves on the defensive and, tied to traditional public responses, are often flummoxed by the intensity and thoroughness of the SEIU's efforts. There is, however, a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America. With a foreword by Professor David P. Boyd, D'Amore-McKim School of Business, Northeastern University
Cataloging source
Midwest
http://library.link/vocab/creatorName
Levy, Paul
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Labor
  • Electronic books
Target audience
adult
Label
How a blog held off the most powerful union in america, Paul Levy, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781467572552
Isbn Type
(electronic bk.)
Publisher number
MWT11734171
Specific material designation
remote
Stock number
11734171
System control number
MWT11734171
System details
Mode of access: World Wide Web
Label
How a blog held off the most powerful union in america, Paul Levy, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781467572552
Isbn Type
(electronic bk.)
Publisher number
MWT11734171
Specific material designation
remote
Stock number
11734171
System control number
MWT11734171
System details
Mode of access: World Wide Web

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