The Resource In Brands we trust, Eley O'Connor Detroit Ltd, (evideo)

In Brands we trust, Eley O'Connor Detroit Ltd, (evideo)

Label
In Brands we trust
Title
In Brands we trust
Statement of responsibility
Eley O'Connor Detroit Ltd
Contributor
Subject
Genre
Language
eng
Summary
After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative program, Saatchi & Saatchi Worldwide's Kevin Roberts, Chanel's Jacques Helleu, anti-corporate crusader Naomi Klein, and others astutely address the concept of branding, its history, its impact on youth, key visionaries, and the convergence of brands and culture. A significant backlash against branding is also discussed. Coke, Nike, Chanel, Apple, and Benetton are spotlighted, and many other brands are touched on
Cataloging source
AzPhAEM
Characteristic
videorecording
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Eley O'Connor Detroit Ltd
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
53
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
  • Marketing
  • Social institutions
Technique
live action
Label
In Brands we trust, Eley O'Connor Detroit Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=32594
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on May 12, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Brands: Democracy or Propaganda? (1:45) -- Ads Give Voice to Brands (4:21) -- Stories Behind the Label (2:24) -- Computers Become User-Friendly (2:55) -- The Century of Brands (2:21) -- Brands: TV and Sports Figures (4:28) -- Importance of Brand Images (2:34) -- The Gospel According to Brands (3:21) -- Individualism and Ads (2:02) -- Ads and Generation Y (4:03) -- Ads Target the Young (2:44) -- Popular Icons in Advertising (2:45) -- Ads and Spirituality of Commerce (3:56) -- Brand Names and Causes (3:22) -- Branding in the Political Arena (2:11) -- Rebelling Against the Brands (3:24) -- Society's Need for Public Places (2:22) -- test4 (0:12)
Dimensions
unknown
Extent
1 streaming video file (53 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital.
Publisher number
32594
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100032594
  • 100032594
  • (OCoLC)712797703
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
In Brands we trust, Eley O'Connor Detroit Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=32594
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on May 12, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Brands: Democracy or Propaganda? (1:45) -- Ads Give Voice to Brands (4:21) -- Stories Behind the Label (2:24) -- Computers Become User-Friendly (2:55) -- The Century of Brands (2:21) -- Brands: TV and Sports Figures (4:28) -- Importance of Brand Images (2:34) -- The Gospel According to Brands (3:21) -- Individualism and Ads (2:02) -- Ads and Generation Y (4:03) -- Ads Target the Young (2:44) -- Popular Icons in Advertising (2:45) -- Ads and Spirituality of Commerce (3:56) -- Brand Names and Causes (3:22) -- Branding in the Political Arena (2:11) -- Rebelling Against the Brands (3:24) -- Society's Need for Public Places (2:22) -- test4 (0:12)
Dimensions
unknown
Extent
1 streaming video file (53 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital.
Publisher number
32594
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100032594
  • 100032594
  • (OCoLC)712797703
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

Library Locations

  • Beatties Ford Road RegionalBorrow it
    2412 Beatties Ford Road, Charlotte, NC, 28216, US
    35.2676379 -80.8555409
  • Charlotte Mecklenburg LibraryBorrow it
    310 N Tryon St., Charlotte, NC, 28202, US
    35.2285169 -80.839928
  • CorneliusBorrow it
    21105 Catawba Avenue, Cornelius, NC, 28031, US
    35.4833296 -80.8663023
  • DavidsonBorrow it
    119 South Main Street, Davidson, NC, 28036, US
    35.498441 -80.8505028
  • Hickory GroveBorrow it
    5935 Hickory Grove Road, Charolette, NC, 28215, US
    35.2229798 -80.730329
  • ImaginOnBorrow it
    300 East Seventh Street, Charlotte, NC, 28202, US
    35.2269427 -80.8398527
  • Independence RegionalBorrow it
    6000 Conference Drive, Charlotte, NC, 28212, US
    35.1764837 -80.757611
  • Main LibraryBorrow it
    310 North Tryon Street, Charlotte, NC, 28202, US
    35.2285213 -80.8421167
  • MatthewsBorrow it
    230 Matthews Station St., Matthews, NC, 28105, US
    35.1160092 -80.720516
  • Mint HillBorrow it
    6840 Matthews - Mint Hill Road, Mint Hill, NC, 28227, US
    35.1717049 -80.6610649
  • Morrison RegionalBorrow it
    7015 Morrison Boulevard, Charlotte, NC, 28211, US
    35.1517093 -80.8250892
  • Mountain IslandBorrow it
    4420 Hoyt Galvin Way, Charlotte, NC, 28214, US
    35.3350873 -80.9625991
  • Myers ParkBorrow it
    1361 Queens Road, Charlotte, NC, 28207, US
    35.1964537 -80.8295867
  • North County RegionalBorrow it
    16500 Holly Crest Lane, Huntersville, NC, 28078, US
    35.4406879 -80.8661493
  • Plaza MidwoodBorrow it
    1623 Central Avenue, Charlotte, NC, 28205, US
    35.2206234 -80.8132445
  • ScaleybarkBorrow it
    101 Scaleybark Road, Charlotte, NC, 28209, US
    35.1890888 -80.8773791
  • South County RegionalBorrow it
    5801 Rea Road, Charlotte, NC, 28277, US
    35.086541 -80.8137402
  • Steele CreekBorrow it
    13620 Steele Creek Road, Charlotte, NC, 28273, US
    35.1067994 -80.9910789
  • Sugar CreekBorrow it
    NC, US
  • University City RegionalBorrow it
    4045 North Tryon Street, Suite A, Charlotte, NC, 28206, US
    35.2575219 -80.7997242
  • West BoulevardBorrow it
    2157 West Boulevard, Charlotte, NC, 28208, US
    35.2111493 -80.8983269
Processing Feedback ...