The Resource Inside Saatchi & Saatchi : spirited case study, BBC Worldwide Ltd, (evideo)

Inside Saatchi & Saatchi : spirited case study, BBC Worldwide Ltd, (evideo)

Label
Inside Saatchi & Saatchi : spirited case study
Title
Inside Saatchi & Saatchi
Title remainder
spirited case study
Statement of responsibility
BBC Worldwide Ltd
Title variation
Spirited case study
Contributor
Subject
Genre
Language
eng
Summary
Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • BBC Worldwide Ltd
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
40
Series statement
South-Western Introduction to Business DOD Collection 50
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • International business enterprises
  • Marketing
  • Marketing
Technique
live action
Label
Inside Saatchi & Saatchi : spirited case study, BBC Worldwide Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=34639
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Saatchi & Saatchi and Sagatiba (4:58) -- Sagatiba Marketing Director (4:21) -- Sagatiba: Exposure in London (5:32) -- Sagatiba: Campaign Strategies (4:40) -- Viral Marketing, Photographer, and Model (5:28) -- Photography: Expensive Delays (4:06) -- Sagatiba Model: The Photo Shoot (6:07) -- Sagatiba: Ad Success and Launch (2:47) -- Marketing_pitch (0:48)
Dimensions
unknown
Extent
1 streaming video file (40 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 34639
  • 37415s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100034639
  • 100034639
  • (OCoLC)810234157
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Inside Saatchi & Saatchi : spirited case study, BBC Worldwide Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=34639
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Saatchi & Saatchi and Sagatiba (4:58) -- Sagatiba Marketing Director (4:21) -- Sagatiba: Exposure in London (5:32) -- Sagatiba: Campaign Strategies (4:40) -- Viral Marketing, Photographer, and Model (5:28) -- Photography: Expensive Delays (4:06) -- Sagatiba Model: The Photo Shoot (6:07) -- Sagatiba: Ad Success and Launch (2:47) -- Marketing_pitch (0:48)
Dimensions
unknown
Extent
1 streaming video file (40 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 34639
  • 37415s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100034639
  • 100034639
  • (OCoLC)810234157
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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