The Resource Jay and Jeannie Levinson's startup guide to guerrilla marketing: : a simple battle plan for first-time marketers, (ebook)

Jay and Jeannie Levinson's startup guide to guerrilla marketing: : a simple battle plan for first-time marketers, (ebook)

Label
Jay and Jeannie Levinson's startup guide to guerrilla marketing: : a simple battle plan for first-time marketers
Title
Jay and Jeannie Levinson's startup guide to guerrilla marketing:
Title remainder
a simple battle plan for first-time marketers
Title variation
Startup guide to guerilla marketing
Creator
Contributor
Subject
Genre
Language
eng
Summary
More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you're a business owner who wants to take advantage of its powerful, effective techniques but don't know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons' rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: The personality of a marketing guerrilla Guerrilla marketing defined Succeeding with a guerrilla marketing attack Selecting guerrilla marketing weapons Creating a seven-sentence guerrilla marketing plan Making a guerrilla marketing calendar Launching your attack Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top
Cataloging source
Midwest
http://library.link/vocab/creatorName
Levinson, Jay Conrad
Dewey number
658.8
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Levinson, Jeannie
  • Levinson, Jay Conrad
  • hoopla digital
http://library.link/vocab/subjectName
  • Marketing
  • Entrepreneurship
  • Marketing
  • Small business
Target audience
adult
Label
Jay and Jeannie Levinson's startup guide to guerrilla marketing: : a simple battle plan for first-time marketers, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781613080337
Isbn Type
(electronic bk.)
Publisher number
MWT11843425
Specific material designation
remote
Stock number
11843425
System control number
MWT11843425
System details
Mode of access: World Wide Web
Label
Jay and Jeannie Levinson's startup guide to guerrilla marketing: : a simple battle plan for first-time marketers, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781613080337
Isbn Type
(electronic bk.)
Publisher number
MWT11843425
Specific material designation
remote
Stock number
11843425
System control number
MWT11843425
System details
Mode of access: World Wide Web

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