The Resource Jobs to be done : a roadmap for customer-centered innovation, (ebook)

Jobs to be done : a roadmap for customer-centered innovation, (ebook)

Label
Jobs to be done : a roadmap for customer-centered innovation
Title
Jobs to be done
Title remainder
a roadmap for customer-centered innovation
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and services to solve a specific problem or fulfill a distinct need. For example, people down shovel down Rocky Road and Buttered Pecan ice cream because they want nuts, marshmallows, and gobs of frozen goodness, but because they feel the need to celebrate, indulge, or bond with friends and family. But how can this simple concept be best utilized for your company's success? This groundbreaking book, with its Jobs Roadmap, is intended to remake how companies approach their market. Successful innovation doesn't begin with a brainstorming session--it starts with the customer. Learn how to put that into practice by discovering how to: - Gather valuable customer insights. - Turn those insights into new product ideas. - Test and iterate until you find success. To maximize your company's success, begin with the customer!
Cataloging source
Midwest
http://library.link/vocab/creatorName
Wunker, Stephen M
Dewey number
658.5/038
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Creative ability in business
  • New products
  • Cost effectiveness
  • Consumer satisfaction
  • Electronic books
Target audience
adult
Label
Jobs to be done : a roadmap for customer-centered innovation, (ebook)
Link
Instantiates
Publication
Distribution
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780814438084
Isbn Type
(electronic bk.)
Publisher number
MWT12586601
Specific material designation
remote
System control number
MWT12586601
System details
Mode of access: World Wide Web
Label
Jobs to be done : a roadmap for customer-centered innovation, (ebook)
Link
Publication
Distribution
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780814438084
Isbn Type
(electronic bk.)
Publisher number
MWT12586601
Specific material designation
remote
System control number
MWT12586601
System details
Mode of access: World Wide Web

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