The Resource King of the infomercial : A. J. Kubani, ABC News Productions, (evideo)

King of the infomercial : A. J. Kubani, ABC News Productions, (evideo)

Label
King of the infomercial : A. J. Kubani
Title
King of the infomercial
Title remainder
A. J. Kubani
Statement of responsibility
ABC News Productions
Title variation
A. J. Kubani
Contributor
Subject
Genre
Language
eng
Summary
There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. "Preventions don't sell," he declares, demonstrating a keen awareness of his customer base-while conceding the hit-or-miss nature of his product line. The program also provides a behind-the-scenes look at pitching and shooting a Telebrands infomercial
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
10 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • ABC News Productions
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
12
Series statement
The Pitchman, the People Person, and the Peddler: CEO Case Studies
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Advertising
  • Art
  • Branding (Marketing)
  • Business ethics
  • Business law
  • Communication in marketing
  • Consumer education
  • Commercial crimes
  • Entrepreneurship
  • Management
  • Marketing
  • Marketing
  • Marketing
  • Mass media and culture
  • Mass media
  • Mass media
  • Motion pictures
  • Political crimes and offenses
  • Popular culture
  • Public relations
Technique
live action
Label
King of the infomercial : A. J. Kubani, ABC News Productions, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=39462
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Feb. 19, 2009
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Infomercial Products (3:43) -- What Makes a Good Infomercial? (2:50) -- Infomercial King (1:45)
Dimensions
unknown
Extent
1 streaming video file (12 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 39459s
  • 39462
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100039462
  • 100039462
  • (OCoLC)709675606
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
King of the infomercial : A. J. Kubani, ABC News Productions, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=39462
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Feb. 19, 2009
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Infomercial Products (3:43) -- What Makes a Good Infomercial? (2:50) -- Infomercial King (1:45)
Dimensions
unknown
Extent
1 streaming video file (12 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 39459s
  • 39462
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100039462
  • 100039462
  • (OCoLC)709675606
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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