The Resource Leading questions, Public Affairs Television (Firm), (evideo)

Leading questions, Public Affairs Television (Firm), (evideo)

Label
Leading questions
Title
Leading questions
Statement of responsibility
Public Affairs Television (Firm)
Contributor
Subject
Genre
Language
eng
Summary
This program examines the power of professional pollsters to influence public opinion. Public opinion pollsters and market researchers serve virtually every facet of American culture. Nearly everyone-from the makers of cake mix to television executives and candidates for public office-seeks to become the intimate of our private opinions for the purposes of their own strategies. In the hands of campaign consultants, the sophisticated techniques of market research become tools of political persuasion and "leaders" wind up finding out what we think, so they can tell us what they think is what we think, too. "If the toothpaste doesn't live up to your dreams, you are out a dollar fifty-seven," notes one observer. "With political candidates, the stakes are much higher
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
11 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • Public Affairs Television (Firm)
Runtime
60
Series statement
The Public Mind
http://library.link/vocab/subjectName
  • Art
  • Consumer behavior
  • Ethics
  • Mass media and culture
  • Mass media
  • Mass media
  • Philosophy
  • Political participation
Technique
live action
Label
Leading questions, Public Affairs Television (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=4933
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Feb. 07, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Brief History of Polls and Surveys in America (1:45) -- Consumer Opinion: a Valuable Commodity (2:23) -- BehaviorScan: The Ultimate Survey (4:08) -- Can a Moister Cake Mix Make You a Better Mom? (3:55) -- Reason vs. Emotion: Selling a President (5:22) -- Using Technology to Measure American Values (3:45) -- Using Technology to Fine Tune Political Communication (2:24) -- Using Product Marketing Techniques to Get Votes (4:54) -- Contrived Controversy: How Dukakis Lost 1988 Presidential Election (6:56) -- Love and the Family: Emotional Values as Marketing Symbols (3:38) -- Comparative vs. Negative Advertising (1:57) -- Nielsen: the Most Important Poll in America (5:48) -- Emotion as a Measurement of Presidential Leadership (2:09) -- Restructuring Political Conversation (5:54)
Dimensions
unknown
Extent
1 streaming video file (60 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 4931s
  • 4933
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100004933
  • 100004933
  • (OCoLC)707964956
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Leading questions, Public Affairs Television (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=4933
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Feb. 07, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Brief History of Polls and Surveys in America (1:45) -- Consumer Opinion: a Valuable Commodity (2:23) -- BehaviorScan: The Ultimate Survey (4:08) -- Can a Moister Cake Mix Make You a Better Mom? (3:55) -- Reason vs. Emotion: Selling a President (5:22) -- Using Technology to Measure American Values (3:45) -- Using Technology to Fine Tune Political Communication (2:24) -- Using Product Marketing Techniques to Get Votes (4:54) -- Contrived Controversy: How Dukakis Lost 1988 Presidential Election (6:56) -- Love and the Family: Emotional Values as Marketing Symbols (3:38) -- Comparative vs. Negative Advertising (1:57) -- Nielsen: the Most Important Poll in America (5:48) -- Emotion as a Measurement of Presidential Leadership (2:09) -- Restructuring Political Conversation (5:54)
Dimensions
unknown
Extent
1 streaming video file (60 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 4931s
  • 4933
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100004933
  • 100004933
  • (OCoLC)707964956
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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