The Resource Marketing Research and Segmentation, Classroom Video (Firm), (evideo)

Marketing Research and Segmentation, Classroom Video (Firm), (evideo)

Label
Marketing Research and Segmentation
Title
Marketing Research and Segmentation
Statement of responsibility
Classroom Video (Firm)
Contributor
Subject
Genre
Language
eng
Summary
Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and predictive research. Students learn about interview formats, questionnaires, sampling techniques, focus groups, and other ways to obtain customer feedback. Demographic, geographic, and psychographic approaches to market segmentation are illustrated with clear examples of their real-world applications
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
11 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Classroom Video (Firm)
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
20
Series statement
What Customers Want: Taking the Mystery Out of Marketing
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumer behavior
  • Marketing
Technique
live action
Label
Marketing Research and Segmentation, Classroom Video (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=42019
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Accompanying material
instructional materials (online)
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Market Research (6:01) -- Marketing: Field Research (2:24) -- Marketing: Desk Research (3:58) -- Marketing: Market Segmentation (3:01) -- Marketing: Alternate Methods of Segmentation (2:47)
Dimensions
unknown
Extent
1 streaming video file (20 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file. +
Publisher number
  • 42017s
  • 42019
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100042019
  • 100042019
  • (OCoLC)712803270
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Marketing Research and Segmentation, Classroom Video (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=42019
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Accompanying material
instructional materials (online)
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Market Research (6:01) -- Marketing: Field Research (2:24) -- Marketing: Desk Research (3:58) -- Marketing: Market Segmentation (3:01) -- Marketing: Alternate Methods of Segmentation (2:47)
Dimensions
unknown
Extent
1 streaming video file (20 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file. +
Publisher number
  • 42017s
  • 42019
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100042019
  • 100042019
  • (OCoLC)712803270
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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