The Resource Marketing a car : business marketing case study, Video Education Australasia, (evideo)

Marketing a car : business marketing case study, Video Education Australasia, (evideo)

Label
Marketing a car : business marketing case study
Title
Marketing a car
Title remainder
business marketing case study
Statement of responsibility
Video Education Australasia
Title variation
Business marketing case study
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an innovative launch campaign involving a TV documentary on the Commodore; a magazine-length advertorial on the Commodore in Wheels, Australia's oldest and biggest-selling motoring monthly; and an airship with a gigantic color display monitor
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
12 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • Video Education Australasia
Runtime
26
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • International business enterprises
  • Marketing
Technique
live action
Label
Marketing a car : business marketing case study, Video Education Australasia, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=40232
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on June 03, 2009
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Accompanying material
instructional materials (online)
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Marketing Definition (4:16) -- Product Selection (4:03) -- Development of Marketing Campaign (5:57) -- Importance of Advertising Strategies (4:52) -- Post-Market Monitoring and Research (4:22)
Dimensions
unknown
Extent
1 streaming video file (26 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file. +
Publisher number
40232
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100040232
  • 100040232
  • (OCoLC)712802434
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Marketing a car : business marketing case study, Video Education Australasia, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=40232
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on June 03, 2009
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Accompanying material
instructional materials (online)
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Marketing Definition (4:16) -- Product Selection (4:03) -- Development of Marketing Campaign (5:57) -- Importance of Advertising Strategies (4:52) -- Post-Market Monitoring and Research (4:22)
Dimensions
unknown
Extent
1 streaming video file (26 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file. +
Publisher number
40232
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100040232
  • 100040232
  • (OCoLC)712802434
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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