The Resource Marketing a theme park., (evideo)

Marketing a theme park., (evideo)

Label
Marketing a theme park.
Title
Marketing a theme park.
Contributor
Subject
Genre
Language
eng
Summary
This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their 5m marketing budget goes on a TV advert campaign for the new ride. The advert has to be exciting enough to appeal to teenagers, but not so scary that it will put off families. They use public relations to promote the new ride to the public and to trade customers - coach operators, schools and businesses. There are complaints about long queues and pressure for even more exciting attractions
Cataloging source
UtOrBLW
Characteristic
videorecording
Date time place
Originally produced by TV Choice in 1998
http://library.link/vocab/relatedWorkOrContributorName
  • Kanopy
  • Kanopy (Firm)
Runtime
31
http://library.link/vocab/subjectName
  • Alton Towers (England)
  • Amusement parks
  • Marketing
  • Amusement parks
  • Leisure industry
  • Roller coasters
  • Great Britain
Technique
live action
Label
Marketing a theme park., (evideo)
Link
Instantiates
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 31 min., 55 sec.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1064742
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • kan1064742
  • (OCoLC)956893229
System details
Mode of access: World Wide Web
Video recording format
other
Label
Marketing a theme park., (evideo)
Link
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 31 min., 55 sec.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1064742
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • kan1064742
  • (OCoLC)956893229
System details
Mode of access: World Wide Web
Video recording format
other

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