The Resource Marketing in the age of Google : your online strategy IS your business strategy, Vanessa Fox, (ebook)

Marketing in the age of Google : your online strategy IS your business strategy, Vanessa Fox, (ebook)

Label
Marketing in the age of Google : your online strategy IS your business strategy
Title
Marketing in the age of Google
Title remainder
your online strategy IS your business strategy
Statement of responsibility
Vanessa Fox
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
Assigning source
Provided by publisher
Cataloging source
MiAaPQ
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Fox, Vanessa
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.F678 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • NC Live eBook Central
  • ProQuest (Firm)
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet searching
  • Web search engines
Label
Marketing in the age of Google : your online strategy IS your business strategy, Vanessa Fox, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=529984
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Dimensions
unknown
Edition
Rev. and updated.
Extent
xviii, 254 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC529984
  • (MiAaPQ)EBC529984
  • (Au-PeEL)EBL529984
  • (CaPaEBR)ebr10627199
  • (CaONFJC)MIL414748
  • (OCoLC)635962743
Label
Marketing in the age of Google : your online strategy IS your business strategy, Vanessa Fox, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=529984
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Dimensions
unknown
Edition
Rev. and updated.
Extent
xviii, 254 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC529984
  • (MiAaPQ)EBC529984
  • (Au-PeEL)EBL529984
  • (CaPaEBR)ebr10627199
  • (CaONFJC)MIL414748
  • (OCoLC)635962743

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