The Resource Mass media and drug prevention : classic and contemporary theories and research, edited by William D. Crano, Michael Burgoon, (ebook)

Mass media and drug prevention : classic and contemporary theories and research, edited by William D. Crano, Michael Burgoon, (ebook)

Label
Mass media and drug prevention : classic and contemporary theories and research
Title
Mass media and drug prevention
Title remainder
classic and contemporary theories and research
Statement of responsibility
edited by William D. Crano, Michael Burgoon
Contributor
Subject
Genre
Language
eng
Cataloging source
N$T
Dewey number
362.29/17/0973
Index
index present
LC call number
HV5825
LC item number
.M254 2002eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1942-
http://library.link/vocab/relatedWorkOrContributorName
  • Crano, William D.
  • Burgoon, Michael
  • EBSCO Publishing (Firm)
  • Claremont Symposium on Applied Social Psychology
http://library.link/vocab/subjectName
  • Drugs and mass media
  • Drug abuse
Label
Mass media and drug prevention : classic and contemporary theories and research, edited by William D. Crano, Michael Burgoon, (ebook)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=66167
Instantiates
Publication
Note
"The Claremont Symposium on Applied Social Psychology."
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Contents
  • Ellen A. Wartella, Patricia A. Stout
  • Promising Strategies for Media Health Campaigns
  • Charles Atkin
  • Contemporary Theories and Research
  • Using Interactive Media Tools to Test Substance Abuse Prevention Messages
  • Michael Burgoon, Eusebio M Alvaro, Katherine Broneck, Claude Miller, Joseph R. Grandpre, John R. Hall, Cynthia A. Frank
  • The Role of Theory in Developing Effective Antidrug Public Service Announcements
  • Martin Fishbein, Joseph Cappella, Robert Hornik, Sarah Sayeed, Marco Yzer, R. Kirkland Ahern
  • Attention, Persuasive Communication, and Prevention
  • Lewis Donohew, Philip Palmgreen, Elizabeth Lorch, Rick Zimmerman, Nancy Harrington
  • Foreword
  • Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors
  • Joseph R. Priester
  • Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements
  • Jason T. Siegel, Judee K. Burgoon
  • Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component
  • Marvin Eisen
  • High-potential Mediators of Drug-Abuse Prevention Program Effects
  • Stewart I. Donaldson
  • A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior
  • James H. Derzon, Mark W. Lipsey
  • Alan I. Leshner
  • Preface
  • William D. Crano, Michael Burgoon
  • Introduction, Early Theories, and Research
  • Introduction
  • William D. Crano
  • The Evolution of Mass Media and Health Persuasion Models
Dimensions
unknown
Extent
1 online resource (xiv, 303 p.)
Form of item
online
Isbn
9780585399430
Isbn Type
(electronic bk.)
Specific material designation
remote
System control number
  • ocm49851907
  • (OCoLC)49851907
Label
Mass media and drug prevention : classic and contemporary theories and research, edited by William D. Crano, Michael Burgoon, (ebook)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=66167
Publication
Note
"The Claremont Symposium on Applied Social Psychology."
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Contents
  • Ellen A. Wartella, Patricia A. Stout
  • Promising Strategies for Media Health Campaigns
  • Charles Atkin
  • Contemporary Theories and Research
  • Using Interactive Media Tools to Test Substance Abuse Prevention Messages
  • Michael Burgoon, Eusebio M Alvaro, Katherine Broneck, Claude Miller, Joseph R. Grandpre, John R. Hall, Cynthia A. Frank
  • The Role of Theory in Developing Effective Antidrug Public Service Announcements
  • Martin Fishbein, Joseph Cappella, Robert Hornik, Sarah Sayeed, Marco Yzer, R. Kirkland Ahern
  • Attention, Persuasive Communication, and Prevention
  • Lewis Donohew, Philip Palmgreen, Elizabeth Lorch, Rick Zimmerman, Nancy Harrington
  • Foreword
  • Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors
  • Joseph R. Priester
  • Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements
  • Jason T. Siegel, Judee K. Burgoon
  • Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component
  • Marvin Eisen
  • High-potential Mediators of Drug-Abuse Prevention Program Effects
  • Stewart I. Donaldson
  • A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior
  • James H. Derzon, Mark W. Lipsey
  • Alan I. Leshner
  • Preface
  • William D. Crano, Michael Burgoon
  • Introduction, Early Theories, and Research
  • Introduction
  • William D. Crano
  • The Evolution of Mass Media and Health Persuasion Models
Dimensions
unknown
Extent
1 online resource (xiv, 303 p.)
Form of item
online
Isbn
9780585399430
Isbn Type
(electronic bk.)
Specific material designation
remote
System control number
  • ocm49851907
  • (OCoLC)49851907

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