The Resource Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices, Jeff Hasen, (ebook)

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices, Jeff Hasen, (ebook)

Label
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Title
Mobilized marketing
Title remainder
how to drive sales, engagement, and loyalty through mobile devices
Statement of responsibility
Jeff Hasen
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--
Assigning source
Provided by publisher
Cataloging source
MiAaPQ
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Hasen, Jeff
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.H378 2012
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • NC Live eBook Central
  • ProQuest (Firm)
http://library.link/vocab/subjectName
  • Telemarketing
  • Mobile commerce
  • Internet marketing
  • Cell phone advertising
Label
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices, Jeff Hasen, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=822005
Instantiates
Publication
Note
Includes index
Color
multicolored
Contents
pt. 1. The early years -- pt. 2. The present -- pt. 3. The future
Dimensions
unknown
Extent
xvii, 206 p.
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC822005
  • (MiAaPQ)EBC822005
  • (Au-PeEL)EBL822005
  • (CaPaEBR)ebr10630628
  • (CaONFJC)MIL362042
  • (OCoLC)775664212
Label
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices, Jeff Hasen, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=822005
Publication
Note
Includes index
Color
multicolored
Contents
pt. 1. The early years -- pt. 2. The present -- pt. 3. The future
Dimensions
unknown
Extent
xvii, 206 p.
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC822005
  • (MiAaPQ)EBC822005
  • (Au-PeEL)EBL822005
  • (CaPaEBR)ebr10630628
  • (CaONFJC)MIL362042
  • (OCoLC)775664212

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