Coverart for item
The Resource No logo : no space, no choice, no jobs, Naomi Klein

No logo : no space, no choice, no jobs, Naomi Klein

Label
No logo : no space, no choice, no jobs
Title
No logo
Title remainder
no space, no choice, no jobs
Statement of responsibility
Naomi Klein
Title variation
No space, no choice, no jobs
Creator
Subject
Language
eng
Summary
First published before the World Trade Organization protests in Seattle, this book is a work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein details the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher 's description
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Klein, Naomi
Dewey number
338.8/8
Illustrations
illustrations
Index
index present
LC call number
HD2755.5
LC item number
.K575 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • International business enterprises
  • International business enterprises
  • Brand name products
  • Brand name products
Label
No logo : no space, no choice, no jobs, Naomi Klein
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 491-493) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
New branded world -- The brand expands : how the logo grabbed center stage -- Alt. everything : the youth market and the marketing of cool -- The branding of learning : ads in schools and universities -- Patriarchy gets funky : the triumph of identity marketing
Dimensions
21 cm
Edition
10th anniversary ed., 3rd ed.
Extent
xli, 502 pages
Isbn
9780312429270
Lccn
2010483071
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn401149658
  • (OCoLC)401149658
  • 2126192
Label
No logo : no space, no choice, no jobs, Naomi Klein
Publication
Bibliography note
Includes bibliographical references (pages 491-493) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
New branded world -- The brand expands : how the logo grabbed center stage -- Alt. everything : the youth market and the marketing of cool -- The branding of learning : ads in schools and universities -- Patriarchy gets funky : the triumph of identity marketing
Dimensions
21 cm
Edition
10th anniversary ed., 3rd ed.
Extent
xli, 502 pages
Isbn
9780312429270
Lccn
2010483071
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn401149658
  • (OCoLC)401149658
  • 2126192

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      35.2575219 -80.7997242
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