The Resource Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process, Byron B. Renz., (ebook)

Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process, Byron B. Renz., (ebook)

Label
Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process
Title
Our own worst enemy as protector of ourselves
Title remainder
stereotypes, schemas, and typifications as integral elements in the persuasive process
Statement of responsibility
Byron B. Renz.
Creator
Contributor
Subject
Genre
Language
eng
Summary
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests. The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1935-
http://library.link/vocab/creatorName
Renz, Byron B.
Dewey number
303.375
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • OverDrive, Inc
  • hoopla digital
http://library.link/vocab/subjectName
  • Persuasion (Rhetoric)
  • Mass media and propaganda
  • Electronic books
Target audience
adult
Label
Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process, Byron B. Renz., (ebook)
Link
Instantiates
Publication
Distribution
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780761847052
Isbn Type
(electronic bk.)
Publisher number
MWT12450647
Specific material designation
remote
Stock number
12450647
System control number
MWT12450647
System details
Mode of access: World Wide Web
Label
Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process, Byron B. Renz., (ebook)
Link
Publication
Distribution
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780761847052
Isbn Type
(electronic bk.)
Publisher number
MWT12450647
Specific material designation
remote
Stock number
12450647
System control number
MWT12450647
System details
Mode of access: World Wide Web

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