The Resource Overcrowded : designing meaningful products in a world awash with ideas, Robert Verganti, (eaudio)

Overcrowded : designing meaningful products in a world awash with ideas, Robert Verganti, (eaudio)

Label
Overcrowded : designing meaningful products in a world awash with ideas
Title
Overcrowded
Title remainder
designing meaningful products in a world awash with ideas
Statement of responsibility
Robert Verganti
Creator
Contributor
Narrator
Subject
Genre
Language
eng
Summary
"The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming -- which produces too many ideas, unfiltered -- but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful -- something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows."
Member of
Accompanying matter
technical information on music
Additional physical form
Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices.
Cataloging source
MdPfRBL
http://library.link/vocab/creatorName
Verganti, Robert
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Music parts
not applicable
PerformerNote
Narrated by Don Hagen
http://library.link/vocab/relatedWorkOrContributorName
  • Hagen, Don
  • RBdigital
  • Recorded Books, Inc
Series statement
Your coach in a box
http://library.link/vocab/subjectName
Business
Transposition and arrangement
not applicable
Label
Overcrowded : designing meaningful products in a world awash with ideas, Robert Verganti, (eaudio)
Link
Instantiates
Publication
Note
  • Downloadable audio file
  • Title from title screen
Antecedent source
unknown
Capture and storage technique
unknown
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (7 hr., 38 min.)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institutions
Groove width / pitch
not applicable
Isbn
9781501972584
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Publisher number
Z13534
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
rbdZ13534
System details
  • Mode of access: World Wide Web
  • Requires RBdigital Media Manager
  • System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA
Tape configuration
not applicable
Tape width
not applicable
Label
Overcrowded : designing meaningful products in a world awash with ideas, Robert Verganti, (eaudio)
Link
Publication
Note
  • Downloadable audio file
  • Title from title screen
Antecedent source
unknown
Capture and storage technique
unknown
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (7 hr., 38 min.)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institutions
Groove width / pitch
not applicable
Isbn
9781501972584
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Publisher number
Z13534
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
rbdZ13534
System details
  • Mode of access: World Wide Web
  • Requires RBdigital Media Manager
  • System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA
Tape configuration
not applicable
Tape width
not applicable

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