The Resource Pricing segmentation and analytics, Tudor Bodea and Mark Ferguson, (ebook)

Pricing segmentation and analytics, Tudor Bodea and Mark Ferguson, (ebook)

Label
Pricing segmentation and analytics
Title
Pricing segmentation and analytics
Statement of responsibility
Tudor Bodea and Mark Ferguson
Creator
Contributor
Subject
Genre
Language
eng
Summary
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts
Member of
Additional physical form
Also available in print.
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Bodea, Tudor
Dewey number
658.816
Index
index present
LC call number
HF5416.5
LC item number
.B636 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ferguson, Mark
  • NC Live eBook Central
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
  • Pricing
  • Revenue management
  • Market segmentation
Target audience
specialized
Label
Pricing segmentation and analytics, Tudor Bodea and Mark Ferguson, (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=876650
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 147-151) and index
Color
multicolored
Contents
1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (160 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606492581
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606492581
Other physical details
digital file.
Publisher number
2
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC876650
  • (OCoLC)774870137
  • (MiAaPQ)EBC876650
  • (Au-PeEL)EBL876650
  • (CaPaEBR)ebr10528319
  • (CaONFJC)MIL420542
  • (OCoLC)774870137
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader
Label
Pricing segmentation and analytics, Tudor Bodea and Mark Ferguson, (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=876650
Publication
Bibliography note
Includes bibliographical references (p. 147-151) and index
Color
multicolored
Contents
1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (160 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606492581
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606492581
Other physical details
digital file.
Publisher number
2
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC876650
  • (OCoLC)774870137
  • (MiAaPQ)EBC876650
  • (Au-PeEL)EBL876650
  • (CaPaEBR)ebr10528319
  • (CaONFJC)MIL420542
  • (OCoLC)774870137
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader

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