The Resource Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more!, Shel Holtz, (ebook)

Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more!, Shel Holtz, (ebook)

Label
Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more!
Title
Public relations on the Net
Title remainder
winning strategies to inform and influence the media, the investment community, the government, the public, and more!
Statement of responsibility
Shel Holtz
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Holtz, Shel
Dewey number
659.2/0285/4678
Illustrations
illustrations
Index
index present
LC call number
HD59
LC item number
.H596 2002
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • NC Live e-Pub Central
  • ProQuest (Firm)
http://library.link/vocab/subjectName
Internet in public relations
Label
Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more!, Shel Holtz, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=3001736
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts
Dimensions
unknown
Edition
2nd ed.
Extent
xx, 444 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC3001736
  • (MiAaPQ)EBC3001736
  • (Au-PeEL)EBL3001736
  • (CaPaEBR)ebr10005791
  • (CaONFJC)MIL177036
  • (OCoLC)929146523
Label
Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more!, Shel Holtz, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=3001736
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts
Dimensions
unknown
Edition
2nd ed.
Extent
xx, 444 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC3001736
  • (MiAaPQ)EBC3001736
  • (Au-PeEL)EBL3001736
  • (CaPaEBR)ebr10005791
  • (CaONFJC)MIL177036
  • (OCoLC)929146523

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