The Resource Qualitative research methods in public relations and marketing communications, Christine Daymon and Immy Holloway., (ebook)

Qualitative research methods in public relations and marketing communications, Christine Daymon and Immy Holloway., (ebook)

Label
Qualitative research methods in public relations and marketing communications
Title
Qualitative research methods in public relations and marketing communications
Statement of responsibility
Christine Daymon and Immy Holloway.
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Daymon, Christine
Index
index present
LC call number
HD59
LC item number
.D347 2011
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Holloway, Immy
  • NC Live eBook Central
  • ProQuest (Firm)
http://library.link/vocab/subjectName
  • Corporations
  • Public relations
  • Marketing research
  • Qualitative research
Label
Qualitative research methods in public relations and marketing communications, Christine Daymon and Immy Holloway., (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=574487
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off
Dimensions
unknown
Edition
2nd ed.
Extent
xi, 397 p.
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC574487
  • (MiAaPQ)EBC574487
  • (Au-PeEL)EBL574487
  • (CaPaEBR)ebr10422139
  • (CaONFJC)MIL288276
  • (OCoLC)670411093
Label
Qualitative research methods in public relations and marketing communications, Christine Daymon and Immy Holloway., (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=574487
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off
Dimensions
unknown
Edition
2nd ed.
Extent
xi, 397 p.
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC574487
  • (MiAaPQ)EBC574487
  • (Au-PeEL)EBL574487
  • (CaPaEBR)ebr10422139
  • (CaONFJC)MIL288276
  • (OCoLC)670411093

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