The Resource Relevance : the power to change minds and behavior and keep you ahead of the competition, Andrea Coville ; with Paul B. Brown, (ebook)

Relevance : the power to change minds and behavior and keep you ahead of the competition, Andrea Coville ; with Paul B. Brown, (ebook)

Label
Relevance : the power to change minds and behavior and keep you ahead of the competition
Title
Relevance
Title remainder
the power to change minds and behavior and keep you ahead of the competition
Statement of responsibility
Andrea Coville ; with Paul B. Brown
Title variation
Power to change minds and behavior and keep you ahead of the competition
Creator
Contributor
Subject
Genre
Language
eng
Summary
Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle-a magnetic one-that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance-both qualitative and quantitative-in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact
Cataloging source
Midwest
http://library.link/vocab/creatorName
Coville, Andrea
Dewey number
659.2
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Competition
  • Meaning (Psychology)
  • Consumer behavior
Target audience
adult
Label
Relevance : the power to change minds and behavior and keep you ahead of the competition, Andrea Coville ; with Paul B. Brown, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781937134839
Isbn Type
(electronic bk.)
Publisher number
MWT11443923
Specific material designation
remote
Stock number
11443923
System control number
MWT11443923
System details
Mode of access: World Wide Web
Label
Relevance : the power to change minds and behavior and keep you ahead of the competition, Andrea Coville ; with Paul B. Brown, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781937134839
Isbn Type
(electronic bk.)
Publisher number
MWT11443923
Specific material designation
remote
Stock number
11443923
System control number
MWT11443923
System details
Mode of access: World Wide Web

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