The Resource Remaking the American patient: : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes, (ebook)

Remaking the American patient: : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes, (ebook)

Label
Remaking the American patient: : how Madison Avenue and modern medicine turned patients into consumers
Title
Remaking the American patient:
Title remainder
how Madison Avenue and modern medicine turned patients into consumers
Statement of responsibility
Nancy Tomes
Creator
Contributor
Author
Subject
Language
eng
Summary
In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today
Member of
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Tomes, Nancy
Dewey number
368.38/200973
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
Series statement
Studies in social medicine
http://library.link/vocab/subjectName
  • Consumer-driven health care
  • Medical care
  • Medicine
  • Electronic books
Target audience
adult
Label
Remaking the American patient: : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781469622781
Isbn Type
(electronic bk.)
Publisher number
MWT11718245
Specific material designation
remote
Stock number
11718245
System control number
MWT11718245
System details
Mode of access: World Wide Web
Label
Remaking the American patient: : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781469622781
Isbn Type
(electronic bk.)
Publisher number
MWT11718245
Specific material designation
remote
Stock number
11718245
System control number
MWT11718245
System details
Mode of access: World Wide Web

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