Coverart for item
The Resource Revolution in the mailbox : your guide to successful direct mail fundraising, Mal Warwick

Revolution in the mailbox : your guide to successful direct mail fundraising, Mal Warwick

Label
Revolution in the mailbox : your guide to successful direct mail fundraising
Title
Revolution in the mailbox
Title remainder
your guide to successful direct mail fundraising
Statement of responsibility
Mal Warwick
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Warwick, Mal
Dewey number
658.15/224
Illustrations
illustrations
Index
index present
LC call number
HV41.2
LC item number
.W3788 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Direct-mail fund raising
Label
Revolution in the mailbox : your guide to successful direct mail fundraising, Mal Warwick
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (page 317) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The strategic uses of direct mail -- Selecting your audience -- Preparing your test mailing -- Anatomy of a direct mail fundraising package -- Premiums and other involvement devices -- Building your donor base -- Maximizing donor value -- Annual giving and membership programs -- Monthly giving -- High-dollar annual giving clubs -- The many uses of the telephone -- Legacy giving -- Thank-yous, welcome packages, and cultivation mailings -- Mastering the new media mix -- Twelve trends for a new century -- The union of concerned scientists, 1999-2003
Dimensions
25 cm
Edition
1st ed.
Extent
xxvi, 325 pages
Isbn
9780787964290
Lccn
2003025427
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocm53793511
  • (OCoLC)53793511
Label
Revolution in the mailbox : your guide to successful direct mail fundraising, Mal Warwick
Link
Publication
Bibliography note
Includes bibliographical references (page 317) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The strategic uses of direct mail -- Selecting your audience -- Preparing your test mailing -- Anatomy of a direct mail fundraising package -- Premiums and other involvement devices -- Building your donor base -- Maximizing donor value -- Annual giving and membership programs -- Monthly giving -- High-dollar annual giving clubs -- The many uses of the telephone -- Legacy giving -- Thank-yous, welcome packages, and cultivation mailings -- Mastering the new media mix -- Twelve trends for a new century -- The union of concerned scientists, 1999-2003
Dimensions
25 cm
Edition
1st ed.
Extent
xxvi, 325 pages
Isbn
9780787964290
Lccn
2003025427
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocm53793511
  • (OCoLC)53793511

Library Locations

    • Main LibraryBorrow it
      310 North Tryon Street, Charlotte, NC, 28202, US
      35.2285213 -80.8421167
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