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The Resource Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world, Pete Blackshaw

Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world, Pete Blackshaw

Label
Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
Title
Satisfied customers tell three friends, angry customers tell 3,000
Title remainder
running a business in today's consumer driven world
Statement of responsibility
Pete Blackshaw
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Blackshaw, Pete
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.335
LC item number
.B55 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Customer relations
  • Organizational effectiveness
  • Consumer satisfaction
Label
Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world, Pete Blackshaw
Instantiates
Publication
Bibliography note
Includes bibliographical references (page 187) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting
Dimensions
22 cm
Edition
1st ed.
Extent
xiii, 193 pages
Isbn
9780385522724
Lccn
2007037908
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • BK0007502863
  • 1142234
Label
Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world, Pete Blackshaw
Publication
Bibliography note
Includes bibliographical references (page 187) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting
Dimensions
22 cm
Edition
1st ed.
Extent
xiii, 193 pages
Isbn
9780385522724
Lccn
2007037908
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • BK0007502863
  • 1142234

Library Locations

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      35.2206234 -80.8132445
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