The Resource Secret Service : Hidden Systems That Deliver Unforgettable Customer Service, (ebook)

Secret Service : Hidden Systems That Deliver Unforgettable Customer Service, (ebook)

Label
Secret Service : Hidden Systems That Deliver Unforgettable Customer Service
Title
Secret Service
Title remainder
Hidden Systems That Deliver Unforgettable Customer Service
Creator
Contributor
Subject
Genre
Language
eng
Summary
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick
Cataloging source
Midwest
http://library.link/vocab/creatorName
DiJulius III, John R
Dewey number
658.812
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Customer services
  • Consumer satisfaction
  • Customer loyalty
Target audience
adult
Label
Secret Service : Hidden Systems That Deliver Unforgettable Customer Service, (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780814426975
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
MWT12134174
Specific material designation
remote
Stock number
12134174
System control number
MWT12134174
System details
Mode of access: World Wide Web
Label
Secret Service : Hidden Systems That Deliver Unforgettable Customer Service, (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780814426975
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
MWT12134174
Specific material designation
remote
Stock number
12134174
System control number
MWT12134174
System details
Mode of access: World Wide Web

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