The Resource Segmentation and lifetime value models using SAS, Edward C. Malthouse, (ebook)

Segmentation and lifetime value models using SAS, Edward C. Malthouse, (ebook)

Label
Segmentation and lifetime value models using SAS
Title
Segmentation and lifetime value models using SAS
Statement of responsibility
Edward C. Malthouse
Creator
Contributor
Subject
Genre
Language
eng
Summary
Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM), provides an overall framework for thinking about CRM, and offers real-world examples across a variety of industries. Edward C. Malthouse introduces you to a number of useful models, ranging from simple to more complicated examples, and discusses their applications. You'll learn about segmentation models for identifying groups of customers and about lifetime value models for estimating the future value of the segments. You'll learn how to prepare data and estimate models using Base SAS, SAS/STAT, SAS/IML, and SQL. Marketing analysts, CRM analysts, database managers, and anyone looking to address the challenges of allocating marketing resources to different customer groups will benefit from the concepts and exercises in this book. Analysts will learn how to approach unique business problems. Managers will gain a sense of what's possible and what to ask of their analytics departments. This book is part of the SAS Press program
Cataloging source
Midwest
http://library.link/vocab/creatorName
Malthouse, Edward C
Dewey number
658/.0563
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Business
  • Customer relations
  • Relationship marketing
  • Data mining
Target audience
adult
Label
Segmentation and lifetime value models using SAS, Edward C. Malthouse, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781612907062
Isbn Type
(electronic bk.)
Publisher number
MWT11833443
Specific material designation
remote
Stock number
11833443
System control number
MWT11833443
System details
Mode of access: World Wide Web
Label
Segmentation and lifetime value models using SAS, Edward C. Malthouse, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781612907062
Isbn Type
(electronic bk.)
Publisher number
MWT11833443
Specific material designation
remote
Stock number
11833443
System control number
MWT11833443
System details
Mode of access: World Wide Web

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