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The Resource Small data : the tiny clues that uncover huge trends, Martin Lindstrom

Small data : the tiny clues that uncover huge trends, Martin Lindstrom

Label
Small data : the tiny clues that uncover huge trends
Title
Small data
Title remainder
the tiny clues that uncover huge trends
Statement of responsibility
Martin Lindstrom
Creator
Subject
Language
eng
Summary
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindström, Martin
Dewey number
658.8/342
Illustrations
illustrations
Index
no index present
LC call number
HF5415.32
LC item number
.L5576 2016
Literary form
non fiction
http://library.link/vocab/subjectName
  • Consumer behavior
  • Branding (Marketing)
Label
Small data : the tiny clues that uncover huge trends, Martin Lindstrom
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
x, 245 pages
Isbn
9781250080684
Lccn
2015030202
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • 2015030202
  • 1516374
Label
Small data : the tiny clues that uncover huge trends, Martin Lindstrom
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
x, 245 pages
Isbn
9781250080684
Lccn
2015030202
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • 2015030202
  • 1516374

Library Locations

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      35.1160092 -80.720516
    • South County RegionalBorrow it
      5801 Rea Road, Charlotte, NC, 28277, US
      35.086541 -80.8137402
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