Coverart for item
The Resource Social media is bullshit, B.J. Mendelson

Social media is bullshit, B.J. Mendelson

Label
Social media is bullshit
Title
Social media is bullshit
Statement of responsibility
B.J. Mendelson
Creator
Subject
Language
eng
Summary
A provocative assessment of social media discusses how to use the Internet to expand a business, challenging the claims of online authorities and marketing consultants while tracing the rise of social media and revealing the benefits of real-world connections
Cataloging source
DLC
http://library.link/vocab/creatorName
Mendelson, B. J
Dewey number
302.30285
Index
no index present
LC call number
HM742
LC item number
.M4596 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Social media
  • Marketing
Label
Social media is bullshit, B.J. Mendelson
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An introduction: bullshit -- Our terrible, horrible, no good, very bad website -- Astonishing tales of mediocrity -- "I wrote this book for Pepsi" -- Social media is bullshit -- Social media is bullshit -- There is nothing new under the sun-- or on the web -- Shovels and sharecroppers -- Yeah, that's the ticket! -- And now you know-- the rest of the story -- The asshole based economy -- There's no such thing as an influencer -- Analyze this -- Meet the people who made the myth -- Maybe "social media" doesn't work so well for corporations either? -- Kia and Facebook sitting in a tree-- -- How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- How to sell bullshit without really trying -- How to create and spread bullshit in seven easy steps -- And the answer is-- -- How to really make it on the web -- Everything you will ever need to know about marketing -- Recap -- The anti-social media manifesto
Dimensions
19 cm
Edition
1st ed.
Extent
227 pages
Isbn
9781250002952
Lccn
2012021426
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • BK0010854902
  • 1288703
Label
Social media is bullshit, B.J. Mendelson
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An introduction: bullshit -- Our terrible, horrible, no good, very bad website -- Astonishing tales of mediocrity -- "I wrote this book for Pepsi" -- Social media is bullshit -- Social media is bullshit -- There is nothing new under the sun-- or on the web -- Shovels and sharecroppers -- Yeah, that's the ticket! -- And now you know-- the rest of the story -- The asshole based economy -- There's no such thing as an influencer -- Analyze this -- Meet the people who made the myth -- Maybe "social media" doesn't work so well for corporations either? -- Kia and Facebook sitting in a tree-- -- How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- How to sell bullshit without really trying -- How to create and spread bullshit in seven easy steps -- And the answer is-- -- How to really make it on the web -- Everything you will ever need to know about marketing -- Recap -- The anti-social media manifesto
Dimensions
19 cm
Edition
1st ed.
Extent
227 pages
Isbn
9781250002952
Lccn
2012021426
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • BK0010854902
  • 1288703

Library Locations

    • Beatties Ford Road RegionalBorrow it
      2412 Beatties Ford Road, Charlotte, NC, 28216, US
      35.2676379 -80.8555409
    • Main LibraryBorrow it
      310 North Tryon Street, Charlotte, NC, 28202, US
      35.2285213 -80.8421167
    • University City RegionalBorrow it
      4045 North Tryon Street, Suite A, Charlotte, NC, 28206, US
      35.2575219 -80.7997242
Processing Feedback ...