The Resource Stop, (ebook)

Stop, (ebook)

Label
Stop
Title
Stop
Creator
Contributor
Subject
Genre
Language
eng
Summary
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company's bottom line. Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall's Customer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged to Stop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the company's destiny. Bob must learn to understand his customers' needs, and more importantly, embrace their power. The three essential steps are to STOP seeing things from the corporate CEO's point of view, LOOK at everything from the customer's point of view, even when it hurts, and LISTEN deeply for what the customers' needs are. This short, entertaining business tale chronicles Bob's ultimate recognition of his customers as CEOs. Author Chuck Wall is an expert in understanding the needs of customers, having interviewed and surveyed more than 100,000 of them in virtually every business category. Chuck has helped hundreds of companies, from the Fortune 100 to start-ups, acquire hundreds of thousands of new customers
Cataloging source
Midwest
http://library.link/vocab/creatorName
Wall, Chuck
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
Target audience
adult
Label
Stop, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781937134792
Isbn Type
(electronic bk.)
Publisher number
MWT11446995
Specific material designation
remote
Stock number
11446995
System control number
MWT11446995
System details
Mode of access: World Wide Web
Label
Stop, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781937134792
Isbn Type
(electronic bk.)
Publisher number
MWT11446995
Specific material designation
remote
Stock number
11446995
System control number
MWT11446995
System details
Mode of access: World Wide Web

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