The Resource Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion, Jay Heinrichs., (ebook)

Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion, Jay Heinrichs., (ebook)

Label
Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
Title
Thank you for arguing
Title remainder
what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
Statement of responsibility
Jay Heinrichs.
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's shameless trick for lowering an audience's expectations. It's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. It not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Heinrichs, Jay
Dewey number
303.3/42
Index
index present
LC call number
P301.5.P47
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
OverDrive, Inc
http://library.link/vocab/subjectName
  • Persuasion (Rhetoric)
  • Debates and debating
Label
Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion, Jay Heinrichs., (ebook)
Link
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Open your eyes -- Set your goals -- Control the tense -- Soften them up -- Get them to like you -- Make them listen -- Use your craft -- Show you care -- Control the mood -- Turn the volume down -- Gain the high ground -- Persuade on your terms -- Control the argument -- Spot fallacies -- Call a foul -- Know whom to trust -- Find the sweet spot -- Deal with a bully -- Get instant cleverness -- Change reality -- Speak your audience's language -- Make them identify with your choice -- Recover from a screw-up -- Seize the occasion -- Use the right medium -- Give a persuasive talk -- Capture your audience -- Write a persuasive essay -- Use the right tools -- Run an agreeable country -- Appendices
Dimensions
unknown
Edition
Third edition.
Extent
1 online resource (xvii, 457 pages)
File format
unknown
Form of item
online
Isbn
9780804189941
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
E290ECD0-76ED-4A25-9A5E-797E7566E4F4
System control number
  • ocn992973638
  • (OCoLC)992973638
Label
Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion, Jay Heinrichs., (ebook)
Link
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Open your eyes -- Set your goals -- Control the tense -- Soften them up -- Get them to like you -- Make them listen -- Use your craft -- Show you care -- Control the mood -- Turn the volume down -- Gain the high ground -- Persuade on your terms -- Control the argument -- Spot fallacies -- Call a foul -- Know whom to trust -- Find the sweet spot -- Deal with a bully -- Get instant cleverness -- Change reality -- Speak your audience's language -- Make them identify with your choice -- Recover from a screw-up -- Seize the occasion -- Use the right medium -- Give a persuasive talk -- Capture your audience -- Write a persuasive essay -- Use the right tools -- Run an agreeable country -- Appendices
Dimensions
unknown
Edition
Third edition.
Extent
1 online resource (xvii, 457 pages)
File format
unknown
Form of item
online
Isbn
9780804189941
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
E290ECD0-76ED-4A25-9A5E-797E7566E4F4
System control number
  • ocn992973638
  • (OCoLC)992973638

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