The Resource The PR Function, Video Education Australasia, (evideo)

The PR Function, Video Education Australasia, (evideo)

Label
The PR Function
Title
The PR Function
Statement of responsibility
Video Education Australasia
Title variation
Press release function
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm. This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public relations and advertising, the video illustrates the PR specialist's main objectives: influencing public behavior, improving an individual or corporate reputation, and shaping the opinions of a target audience through a series of planned communication strategies and activities. Viewers learn how technology, especially social media, has shaped today's PR industry
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
11 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • Video Education Australasia
Runtime
20
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Advertising
  • Art
  • Branding (Marketing)
  • Communication in marketing
  • Consumer behavior
  • Journalism
  • Mass media
  • Motion pictures
  • Public relations
  • Television
Technique
live action
Label
The PR Function, Video Education Australasia, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=44681
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on October 16, 2011
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Accompanying material
instructional materials (online)
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
The PR Phenomenon (3:31) -- Understanding Publics (3:43) -- The PR Campaign (3:48) -- Crisis Management (3:48) -- Changing Face of PR (3:46) -- Credits: The PR Function (0:35)
Dimensions
unknown
Extent
1 streaming video file (20 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.+
Publisher number
44681
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100044681
  • 100044681
  • (OCoLC)793862495
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
The PR Function, Video Education Australasia, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=44681
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on October 16, 2011
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Accompanying material
instructional materials (online)
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
The PR Phenomenon (3:31) -- Understanding Publics (3:43) -- The PR Campaign (3:48) -- Crisis Management (3:48) -- Changing Face of PR (3:46) -- Credits: The PR Function (0:35)
Dimensions
unknown
Extent
1 streaming video file (20 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.+
Publisher number
44681
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100044681
  • 100044681
  • (OCoLC)793862495
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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