The Resource The conversion code : capture internet leads, create quality appointments, close more sales, Chris Smith., (ebook)

The conversion code : capture internet leads, create quality appointments, close more sales, Chris Smith., (ebook)

Label
The conversion code : capture internet leads, create quality appointments, close more sales
Title
The conversion code
Title remainder
capture internet leads, create quality appointments, close more sales
Statement of responsibility
Chris Smith.
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social media addicted consumers. Instead, companies are being forced to engage with their prospective customer's first online; using social media, mobile apps, blogs and live chat, before ever meeting in-person. No matter what product the company is selling or what industry the company is in, reading this book will increase volume and quality of Internet leads and closed sales."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1979-
http://library.link/vocab/creatorName
Smith, Chris
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
OverDrive, Inc
http://library.link/vocab/subjectName
  • Viral marketing
  • Telemarketing
  • Selling
Label
The conversion code : capture internet leads, create quality appointments, close more sales, Chris Smith., (ebook)
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: Introduction: How The Conversion Code Was Created ix How to Crack the Conversion Code xiii PART I CAPTURE INTERNET LEADS The Marketer's Creed 2 Chapter 1 Need More Leads? How to Build Websites and Landing Pages That Consistently Capture Internet Leads 3 Content Is Not King if Your Goal Is Capturing and Converting Leads -- Design, Being Purposeful, and Landing Pages Are King 3 How to Quickly and Inexpensively Turn a Website into a Lead-Generating Machine 8 Landing Pages are the New Black 11 Microwave Marketing Mentality 13 Get the Most Out of Your Website and Landing Pages by Retargeting the Visitors Who Do Not Convert 18 Chapter 2 Writing the Perfect Blog Post 21 Headline 22 Storytelling Hook 22 Fewer Characters per Line at First 23 Featured Image 23 The 1,500+ Word Sweet Spot 24 Soundbites for Social Sharing 25 Now You're Creating Content That Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines 25 Chapter 3 Optimizing Your Content for Lead Generation, Social Media, and Search Engines 27 Optimizing Your Content for Lead Generation 27 Optimizing Your Content for Social Media 31 Optimizing Your Content for Search Engines 31 Chapter 4 Advanced Facebook Marketing and Advertising Techniques That Generate "Ready to Buy" Leads 37 Facebook Profile Pro Tips 38 Facebook Groups 45 Facebook Pages 47 Facebook Ads 48 The Essentials of Running a Great Facebook Ad 51 The Perfect Facebook Ad Funnel 54 Four Facebook Ad Types Everyone Should Run 60 Chapter 5 Simple Strategies (Beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages 65 Email Marketing 66 Retargeting 67 Curation 69 YouTube 70 Twitter 72 Instagram 74 Guest Blogging 75 Podcasting 76 Webinars 77 PART II CREATE QUALITY APPOINTMENTS The Scheduler's Creed 84 Chapter 6 How to Use CRM, SMS, and Marketing Automation to Immediately Turn a New Lead into a Hot Appointment 85 The Fortune Is in the Follow-Up 86 Speed + Tenacity + Script = Highest Conversion Rate Possible 88 SMS> Email 91 Emails That Work 91 Chapter 7 Need More Appointments? How to Use Email Marketing, Retargeting, and User Tracking to Turn Old Leads into Quality Appointments 95 There Is No Longer an Old Lead Bucket 98 Ads as a Lead Follow-Up Tool 102 PART III CLOSE MORE SALES The Closer's Creed 104 Chapter 8 Need to Know Exactly What to Say to a Lead on the Phone? How to Have a Perfect First Minute on a Sales Call with an Internet Lead 105 The Two-Step Precall Lead "Stalk" 106 Gaining Control and ARPing Chapter 9 The Digging Deep Technique: Questions to Ask That Make It Impossible for an Internet Lead to Say No 115 The Digging Deep Technique 116 Chapter 10 How to Build Trust with an Internet Lead in Two Simple Steps 121 Chapter 11 Proactively Uncovering Objections 123 Chapter 12 How to Start Closing an Internet Lead Using the "Five Yes Technique" 127 The 20/20/20 Sale 127 Chapter 13 How to Pitch Using the "Feature, Benefit, Tie-Down Technique" and Identify Exactly When to Close 131 Always Be Closing 133 Chapter 14 Exactly What to Say When You Start to Close 135 Chapter 15 The Two-Step Close 137 Step 1: The Trial Close 137 Step 2: The Slot Close 138 Chapter 16 What to Say When Someone Still Says No 141 Buying Questions versus Objections 141 ARCing 141 Chapter 17 They Said Yes! Now What Do You Say? 147 Chapter 18 How to Turn a Closed Internet Lead into Even More Sales 149 Bonus: Checking the Analytics and Metrics That Actually Matter (and what to do based on what you find) 153 Notes 163 Index 167
Extent
1 online resource
Form of item
online
Isbn
9781119211891
Lccn
2016012030
Media category
computer
Media MARC source
rdamedia
Media type code
n
Specific material designation
remote
Stock number
5D2F33F5-1242-4167-B68C-4BAE8C128699
System control number
  • ocn939404887
  • (OCoLC)939404887
Label
The conversion code : capture internet leads, create quality appointments, close more sales, Chris Smith., (ebook)
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: Introduction: How The Conversion Code Was Created ix How to Crack the Conversion Code xiii PART I CAPTURE INTERNET LEADS The Marketer's Creed 2 Chapter 1 Need More Leads? How to Build Websites and Landing Pages That Consistently Capture Internet Leads 3 Content Is Not King if Your Goal Is Capturing and Converting Leads -- Design, Being Purposeful, and Landing Pages Are King 3 How to Quickly and Inexpensively Turn a Website into a Lead-Generating Machine 8 Landing Pages are the New Black 11 Microwave Marketing Mentality 13 Get the Most Out of Your Website and Landing Pages by Retargeting the Visitors Who Do Not Convert 18 Chapter 2 Writing the Perfect Blog Post 21 Headline 22 Storytelling Hook 22 Fewer Characters per Line at First 23 Featured Image 23 The 1,500+ Word Sweet Spot 24 Soundbites for Social Sharing 25 Now You're Creating Content That Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines 25 Chapter 3 Optimizing Your Content for Lead Generation, Social Media, and Search Engines 27 Optimizing Your Content for Lead Generation 27 Optimizing Your Content for Social Media 31 Optimizing Your Content for Search Engines 31 Chapter 4 Advanced Facebook Marketing and Advertising Techniques That Generate "Ready to Buy" Leads 37 Facebook Profile Pro Tips 38 Facebook Groups 45 Facebook Pages 47 Facebook Ads 48 The Essentials of Running a Great Facebook Ad 51 The Perfect Facebook Ad Funnel 54 Four Facebook Ad Types Everyone Should Run 60 Chapter 5 Simple Strategies (Beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages 65 Email Marketing 66 Retargeting 67 Curation 69 YouTube 70 Twitter 72 Instagram 74 Guest Blogging 75 Podcasting 76 Webinars 77 PART II CREATE QUALITY APPOINTMENTS The Scheduler's Creed 84 Chapter 6 How to Use CRM, SMS, and Marketing Automation to Immediately Turn a New Lead into a Hot Appointment 85 The Fortune Is in the Follow-Up 86 Speed + Tenacity + Script = Highest Conversion Rate Possible 88 SMS> Email 91 Emails That Work 91 Chapter 7 Need More Appointments? How to Use Email Marketing, Retargeting, and User Tracking to Turn Old Leads into Quality Appointments 95 There Is No Longer an Old Lead Bucket 98 Ads as a Lead Follow-Up Tool 102 PART III CLOSE MORE SALES The Closer's Creed 104 Chapter 8 Need to Know Exactly What to Say to a Lead on the Phone? How to Have a Perfect First Minute on a Sales Call with an Internet Lead 105 The Two-Step Precall Lead "Stalk" 106 Gaining Control and ARPing Chapter 9 The Digging Deep Technique: Questions to Ask That Make It Impossible for an Internet Lead to Say No 115 The Digging Deep Technique 116 Chapter 10 How to Build Trust with an Internet Lead in Two Simple Steps 121 Chapter 11 Proactively Uncovering Objections 123 Chapter 12 How to Start Closing an Internet Lead Using the "Five Yes Technique" 127 The 20/20/20 Sale 127 Chapter 13 How to Pitch Using the "Feature, Benefit, Tie-Down Technique" and Identify Exactly When to Close 131 Always Be Closing 133 Chapter 14 Exactly What to Say When You Start to Close 135 Chapter 15 The Two-Step Close 137 Step 1: The Trial Close 137 Step 2: The Slot Close 138 Chapter 16 What to Say When Someone Still Says No 141 Buying Questions versus Objections 141 ARCing 141 Chapter 17 They Said Yes! Now What Do You Say? 147 Chapter 18 How to Turn a Closed Internet Lead into Even More Sales 149 Bonus: Checking the Analytics and Metrics That Actually Matter (and what to do based on what you find) 153 Notes 163 Index 167
Extent
1 online resource
Form of item
online
Isbn
9781119211891
Lccn
2016012030
Media category
computer
Media MARC source
rdamedia
Media type code
n
Specific material designation
remote
Stock number
5D2F33F5-1242-4167-B68C-4BAE8C128699
System control number
  • ocn939404887
  • (OCoLC)939404887

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