The Resource The copywriter's toolkit : the complete guide to strategic advertising copy, Margo Berman, (ebook)

The copywriter's toolkit : the complete guide to strategic advertising copy, Margo Berman, (ebook)

Label
The copywriter's toolkit : the complete guide to strategic advertising copy
Title
The copywriter's toolkit
Title remainder
the complete guide to strategic advertising copy
Statement of responsibility
Margo Berman
Creator
Contributor
Subject
Genre
Language
eng
Summary
"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing examples are shown using industry standard formats. You'll quickly see how radio scripts differ from TV scripts, how television storyboards are best presented, and how print copy is typed up to facilitate typesetting. Copywriters from global agencies share their writing secrets and offer copy tips for every medium. Special callout boxes will make major points easy to remember and simple to apply. Glossaries are listed in relevant chapters and checklists summarize the principles for fast reference. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy"--
Assigning source
Provided by publisher
Cataloging source
MiAaPQ
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Berman, Margo
Dewey number
659.13/2
Illustrations
illustrations
Index
index present
LC call number
HF5825
LC item number
.B47 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • handbooks
http://library.link/vocab/relatedWorkOrContributorName
  • NC Live eBook Central
  • ProQuest (Firm)
http://library.link/vocab/subjectName
Advertising copy
Label
The copywriter's toolkit : the complete guide to strategic advertising copy, Margo Berman, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=965707
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading
Dimensions
unknown
Extent
xix, 376 p.
Form of item
  • online
  • electronic
Other physical details
ill. (some col.)
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC965707
  • (MiAaPQ)EBC965707
  • (Au-PeEL)EBL965707
  • (CaPaEBR)ebr10580252
  • (CaONFJC)MIL385479
  • (OCoLC)799766859
Label
The copywriter's toolkit : the complete guide to strategic advertising copy, Margo Berman, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=965707
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading
Dimensions
unknown
Extent
xix, 376 p.
Form of item
  • online
  • electronic
Other physical details
ill. (some col.)
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC965707
  • (MiAaPQ)EBC965707
  • (Au-PeEL)EBL965707
  • (CaPaEBR)ebr10580252
  • (CaONFJC)MIL385479
  • (OCoLC)799766859

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