The Resource The hidden agenda : a proven way to win business and create a following, Kevin Allen, (ebook)

The hidden agenda : a proven way to win business and create a following, Kevin Allen, (ebook)

Label
The hidden agenda : a proven way to win business and create a following
Title
The hidden agenda
Title remainder
a proven way to win business and create a following
Statement of responsibility
Kevin Allen
Creator
Contributor
Subject
Genre
Language
eng
Summary
Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally speak to the Hidden Agenda to win business unfailingly, every time
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Allen, Kevin
Dewey number
659.1
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Advertising
  • Marketing
Target audience
adult
Label
The hidden agenda : a proven way to win business and create a following, Kevin Allen, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781937134051
Isbn Type
(electronic bk.)
Publisher number
MWT11444229
Specific material designation
remote
Stock number
11444229
System control number
MWT11444229
System details
Mode of access: World Wide Web
Label
The hidden agenda : a proven way to win business and create a following, Kevin Allen, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781937134051
Isbn Type
(electronic bk.)
Publisher number
MWT11444229
Specific material designation
remote
Stock number
11444229
System control number
MWT11444229
System details
Mode of access: World Wide Web

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