The Resource The inscrutable shopper : consumer resistance in retail, Stella Minahan, Sean Sands, Carla Ferraro, (ebook)

The inscrutable shopper : consumer resistance in retail, Stella Minahan, Sean Sands, Carla Ferraro, (ebook)

Label
The inscrutable shopper : consumer resistance in retail
Title
The inscrutable shopper
Title remainder
consumer resistance in retail
Statement of responsibility
Stella Minahan, Sean Sands, Carla Ferraro
Creator
Contributor
Subject
Genre
Language
eng
Summary
Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption
Member of
Additional physical form
Also available in print.
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Minahan, Stella
Dewey number
658.8342
Index
index present
LC call number
HF5415.32
LC item number
.M555 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Sands, Sean
  • Ferraro, Carla
  • NC Live eBook Central
Series statement
Consumer behavior collection
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumption (Economics)
  • Marketing
Target audience
specialized
Label
The inscrutable shopper : consumer resistance in retail, Stella Minahan, Sean Sands, Carla Ferraro, (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=876624
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 123-149) and index
Color
multicolored
Contents
Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (153 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606491720
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606491720
Other physical details
digital file.
Publisher number
2
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC876624
  • (MiAaPQ)EBC876624
  • (Au-PeEL)EBL876624
  • (CaPaEBR)ebr10496993
  • (CaONFJC)MIL420523
  • (OCoLC)758980824
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader
Label
The inscrutable shopper : consumer resistance in retail, Stella Minahan, Sean Sands, Carla Ferraro, (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=876624
Publication
Bibliography note
Includes bibliographical references (p. 123-149) and index
Color
multicolored
Contents
Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (153 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606491720
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606491720
Other physical details
digital file.
Publisher number
2
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC876624
  • (MiAaPQ)EBC876624
  • (Au-PeEL)EBL876624
  • (CaPaEBR)ebr10496993
  • (CaONFJC)MIL420523
  • (OCoLC)758980824
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader

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