Coverart for item
The Resource The new rules of green marketing : strategies, tools, and inspiration for sustainable branding, Jacquelyn A. Ottman

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding, Jacquelyn A. Ottman

Label
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
Title
The new rules of green marketing
Title remainder
strategies, tools, and inspiration for sustainable branding
Statement of responsibility
Jacquelyn A. Ottman
Creator
Subject
Language
eng
Summary
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the new rules--is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainabil
Cataloging source
SzZUIDS
http://library.link/vocab/creatorName
Ottman, Jacquelyn A
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5413
LC item number
.O78 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Green marketing
Label
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding, Jacquelyn A. Ottman
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 221-240) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Green is now mainstream -- We are all green consumers -- The new green marketing paradigm -- Designing greener products : a life-cycle approach -- Innovate for sustainability -- Communicating sustainability with impact -- Establishing credibility and avoiding greenwash -- Partnering for success -- Two sustainability leaders that superbly address the new rules
Dimensions
23 cm
Extent
xx, 252 pages
Isbn
9781906093440
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn696032691
  • (OCoLC)696032691
  • 1275856
Label
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding, Jacquelyn A. Ottman
Publication
Bibliography note
Includes bibliographical references (pages 221-240) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Green is now mainstream -- We are all green consumers -- The new green marketing paradigm -- Designing greener products : a life-cycle approach -- Innovate for sustainability -- Communicating sustainability with impact -- Establishing credibility and avoiding greenwash -- Partnering for success -- Two sustainability leaders that superbly address the new rules
Dimensions
23 cm
Extent
xx, 252 pages
Isbn
9781906093440
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn696032691
  • (OCoLC)696032691
  • 1275856

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      35.1067994 -80.9910789
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