The Resource The power of habit : why we do what we do in life and in business, Charles Duhigg

The power of habit : why we do what we do in life and in business, Charles Duhigg

Label
The power of habit : why we do what we do in life and in business
Title
The power of habit
Title remainder
why we do what we do in life and in business
Statement of responsibility
Charles Duhigg
Creator
Subject
Language
eng
Summary
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern -- and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees -- how they approach worker safety -- and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, business reporter Charles Duhigg takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren Saddleback Church, NFL locker rooms, and the nation largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains one argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Duhigg, Charles
Dewey number
158.1
Illustrations
illustrations
Index
index present
LC call number
BF335
LC item number
.D76 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Habit
  • Habit
  • Change (Psychology)
Label
The power of habit : why we do what we do in life and in business, Charles Duhigg
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [291]-353) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
1st ed.
Extent
xx, 371 pages
Isbn
9780812981605
Lccn
2011029545
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn731918383
  • 1256633
Label
The power of habit : why we do what we do in life and in business, Charles Duhigg
Publication
Bibliography note
Includes bibliographical references (pages [291]-353) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
1st ed.
Extent
xx, 371 pages
Isbn
9780812981605
Lccn
2011029545
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn731918383
  • 1256633

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