The Resource The practical pocket guide to account planning, Chris Kocek, (ebook)

The practical pocket guide to account planning, Chris Kocek, (ebook)

Label
The practical pocket guide to account planning
Title
The practical pocket guide to account planning
Statement of responsibility
Chris Kocek
Title variation
Account planning
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: - The difference between most Account Planning job descriptions and day-to-day realities - Critical Planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research - Techniques for writing better briefs and ideas for how to lead more engaging briefings - How to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do
Cataloging source
Midwest
http://library.link/vocab/creatorName
Kocek, Chris
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
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Target audience
adult
Label
The practical pocket guide to account planning, Chris Kocek, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780989284929
Isbn Type
(electronic bk.)
Publisher number
MWT11729255
Specific material designation
remote
Stock number
11729255
System control number
MWT11729255
System details
Mode of access: World Wide Web
Label
The practical pocket guide to account planning, Chris Kocek, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780989284929
Isbn Type
(electronic bk.)
Publisher number
MWT11729255
Specific material designation
remote
Stock number
11729255
System control number
MWT11729255
System details
Mode of access: World Wide Web

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