The Resource The so what strategy : introducing classic storylines that answer one of the most uncomfortable questions in business, Davina Stanley & Gerard Castles., (ebook)

The so what strategy : introducing classic storylines that answer one of the most uncomfortable questions in business, Davina Stanley & Gerard Castles., (ebook)

Label
The so what strategy : introducing classic storylines that answer one of the most uncomfortable questions in business
Title
The so what strategy
Title remainder
introducing classic storylines that answer one of the most uncomfortable questions in business
Statement of responsibility
Davina Stanley & Gerard Castles.
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
So what? Where's this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure you are not confronted with these questions? And how do you make sure business audiences actually hear what you have to say? Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away? In this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1. Understand why mastering storylining is worth the investment. 2. Learn how to use a storyline to identify and harness the 'So what'. 3. Master the seven classic storyline patterns. 4. Use storylines to shape the communication you deliver. 5. Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, "So what? How does that help us?"
Cataloging source
Midwest
http://library.link/vocab/creatorName
Stanley, Davina
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Business presentations
  • Content analysis (Communication)
  • Storytelling
  • Electronic books
Target audience
adult
Label
The so what strategy : introducing classic storylines that answer one of the most uncomfortable questions in business, Davina Stanley & Gerard Castles., (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780648402572
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
MWT12335257
Specific material designation
remote
System control number
MWT12335257
System details
Mode of access: World Wide Web
Label
The so what strategy : introducing classic storylines that answer one of the most uncomfortable questions in business, Davina Stanley & Gerard Castles., (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780648402572
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
MWT12335257
Specific material designation
remote
System control number
MWT12335257
System details
Mode of access: World Wide Web

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