Coverart for item
The Resource The social employee : how great companies make social media work, Cheryl Burgess and Mark Burgess

The social employee : how great companies make social media work, Cheryl Burgess and Mark Burgess

Label
The social employee : how great companies make social media work
Title
The social employee
Title remainder
how great companies make social media work
Statement of responsibility
Cheryl Burgess and Mark Burgess
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Burgess, Cheryl
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B867 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1949-
http://library.link/vocab/relatedWorkOrContributorName
Burgess, Mark
http://library.link/vocab/subjectName
  • Internet marketing
  • Branding (Marketing)
  • Social media
  • Business networks
Label
The social employee : how great companies make social media work, Cheryl Burgess and Mark Burgess
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The new normal : even change is changing -- The Bue focus marketing social employee m<U+00de>obius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul
Dimensions
23 cm
Extent
xvi, 267 pages
Isbn
9780071816410
Lccn
2013008757
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn836557515
  • (OCoLC)836557515
  • 1339831
Label
The social employee : how great companies make social media work, Cheryl Burgess and Mark Burgess
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The new normal : even change is changing -- The Bue focus marketing social employee m<U+00de>obius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul
Dimensions
23 cm
Extent
xvi, 267 pages
Isbn
9780071816410
Lccn
2013008757
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn836557515
  • (OCoLC)836557515
  • 1339831

Library Locations

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    • South County RegionalBorrow it
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