The Resource The social entrepreneur's playbook, expanded edition : pressure test, plan, launch and scale your social enterprise, Ian C. MacMillan and James D. Thompson, (eaudio)

The social entrepreneur's playbook, expanded edition : pressure test, plan, launch and scale your social enterprise, Ian C. MacMillan and James D. Thompson, (eaudio)

Label
The social entrepreneur's playbook, expanded edition : pressure test, plan, launch and scale your social enterprise
Title
The social entrepreneur's playbook, expanded edition
Title remainder
pressure test, plan, launch and scale your social enterprise
Statement of responsibility
Ian C. MacMillan and James D. Thompson
Creator
Contributor
Narrator
Subject
Genre
Language
eng
Summary
Available for the First Time: The Complete Social Entrepreneur's Playbook Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
MacMillan, Ian C
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Narrated by Don Hagen
http://library.link/vocab/relatedWorkOrContributorName
  • Thompson, James D
  • Hagen, Don
  • hoopla digital
http://library.link/vocab/subjectName
Business
Target audience
adult
Transposition and arrangement
not applicable
Label
The social entrepreneur's playbook, expanded edition : pressure test, plan, launch and scale your social enterprise, Ian C. MacMillan and James D. Thompson, (eaudio)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (5hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469058085
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11258760
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11258760
System control number
MWT11258760
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
The social entrepreneur's playbook, expanded edition : pressure test, plan, launch and scale your social enterprise, Ian C. MacMillan and James D. Thompson, (eaudio)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (5hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469058085
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11258760
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11258760
System control number
MWT11258760
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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