The Resource The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser, Tara-Nicholle Nelson, (eaudio)

The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser, Tara-Nicholle Nelson, (eaudio)

Label
The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser
Title
The transformational consumer
Title remainder
fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser
Statement of responsibility
Tara-Nicholle Nelson
Creator
Contributor
Author
Subject
Language
eng
Summary
The Transformational Consumer. They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there. Nelson takes listeners on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems. Nelson uses stories and cases studies from every industry to guide listeners through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture. The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation. When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers-a love affair that results in unprecedented revenue growth, product innovation, and employee engagement
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Nelson, Tara-Nicholle
Dewey number
658.8/343
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Consumer satisfaction
  • Marketing
Target audience
adult
Transposition and arrangement
not applicable
Label
The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser, Tara-Nicholle Nelson, (eaudio)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (6hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781626568877
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11876991
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11876991
System control number
MWT11876991
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser, Tara-Nicholle Nelson, (eaudio)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (6hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781626568877
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11876991
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11876991
System control number
MWT11876991
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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