The Resource The transformational consumer: : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser, Tara-Nicholle Nelson, (ebook)

The transformational consumer: : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser, Tara-Nicholle Nelson, (ebook)

Label
The transformational consumer: : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser
Title
The transformational consumer:
Title remainder
fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser
Statement of responsibility
Tara-Nicholle Nelson
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The Transformational ConsumerFuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human drive to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Transformational Consumers view life as a series of projects to get healthier, wealthier, and wiser. Their loyalty to a brand is directly proportional to how much it helps them change. Nelson's understanding of Transformational Consumers powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her two years as vice president of marketing. Nelson argues that the key to growth for companies today is not building an app or getting new social media followers but engaging people over and over again by triggering their deep desire for growth and unlocking new possibilities. This is an approach any company can adopt. Nelson walks readers through a five-stage process to make this shift, inspiring readers to rethink their customers, their products and services, their marketing, their competition, and even their culture. The book features stories and case studies from transformational companies on every stage of the journey and in a surprising variety of industries. When a company reorients every team and initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers-a love affair that results in unprecedented revenue growth, product innovation, and employee engagement
Cataloging source
Midwest
http://library.link/vocab/creatorName
Nelson, Tara-Nicholle
Dewey number
658.8/343
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Consumer satisfaction
  • Marketing
Target audience
adult
Label
The transformational consumer: : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser, Tara-Nicholle Nelson, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781626568853
Isbn Type
(electronic bk.)
Publisher number
MWT11723399
Specific material designation
remote
Stock number
11723399
System control number
MWT11723399
System details
Mode of access: World Wide Web
Label
The transformational consumer: : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser, Tara-Nicholle Nelson, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781626568853
Isbn Type
(electronic bk.)
Publisher number
MWT11723399
Specific material designation
remote
Stock number
11723399
System control number
MWT11723399
System details
Mode of access: World Wide Web

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