The Resource When fashion is the message : marketing an image, Deutsche Welle, (evideo)

When fashion is the message : marketing an image, Deutsche Welle, (evideo)

Label
When fashion is the message : marketing an image
Title
When fashion is the message
Title remainder
marketing an image
Statement of responsibility
Deutsche Welle
Title variation
Marketing an image
Contributor
Subject
Genre
Language
eng
Summary
In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry's high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Dusseldorf; and a photo shoot in Berlin with renowned photographer Albert Watson. Branding, the use of supermodels to boost international appeal, and the drawing power of celebrity endorsements and sponsorships are also addressed. A Deutsche Welle Production
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
11 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Deutsche Welle
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
26
Series statement
The Fashion Industry
http://library.link/vocab/subjectName
  • Clothing and dress
  • Fashion design
  • Marketing
  • Merchandising
  • Retail trade
  • Selling
  • Service industries
  • Wholesale trade
Technique
live action
Label
When fashion is the message : marketing an image, Deutsche Welle, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=30430
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on May 12, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Dallas Fashion Awards (5:06) -- Fashion Marketing (3:48) -- Escada's High Quality (2:39) -- Fashion Photography (3:13) -- Escada Gala Fashion Show (2:02) -- Men's Fashion (2:31) -- Marketing and the Stock Market (4:45)
Dimensions
unknown
Extent
1 streaming video file (26 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital.
Publisher number
  • 30426s
  • 30430
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100030430
  • 100030430
  • (OCoLC)707972507
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
When fashion is the message : marketing an image, Deutsche Welle, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=30430
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on May 12, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Dallas Fashion Awards (5:06) -- Fashion Marketing (3:48) -- Escada's High Quality (2:39) -- Fashion Photography (3:13) -- Escada Gala Fashion Show (2:02) -- Men's Fashion (2:31) -- Marketing and the Stock Market (4:45)
Dimensions
unknown
Extent
1 streaming video file (26 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital.
Publisher number
  • 30426s
  • 30430
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100030430
  • 100030430
  • (OCoLC)707972507
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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