The Resource Yankee don't go home!: : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950, Julio Moreno, (ebook)

Yankee don't go home!: : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950, Julio Moreno, (ebook)

Label
Yankee don't go home!: : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950
Title
Yankee don't go home!:
Title remainder
Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950
Statement of responsibility
Julio Moreno
Creator
Contributor
Subject
Language
eng
Summary
In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s
Member of
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Moreno, Julio
Dewey number
337.72073/09/041
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
Series statement
Luther Hartwell Hodges series on business, society, and the state
http://library.link/vocab/subjectName
  • Industrial policy
  • Capitalism
  • Consumption (Economics)
  • Electronic books
  • Mexico
  • United States
  • Advertising
  • Nationalism
  • Mexico
  • Mexico
  • J. Walter Thompson Company
  • Sears, Roebuck and Company
Target audience
adult
Label
Yankee don't go home!: : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950, Julio Moreno, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780807862087
Isbn Type
(electronic bk.)
Publisher number
MWT11719672
Specific material designation
remote
Stock number
11719672
System control number
MWT11719672
System details
Mode of access: World Wide Web
Label
Yankee don't go home!: : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950, Julio Moreno, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780807862087
Isbn Type
(electronic bk.)
Publisher number
MWT11719672
Specific material designation
remote
Stock number
11719672
System control number
MWT11719672
System details
Mode of access: World Wide Web

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